About Me
Engineer. Marketer.
Raleigh-Durham, NC.
22%
ROAS improvement
18%
Conversion rate lift
100+
Organic users in 90 days
3.97
GPA — Summa Cum Laude
I'm a full-stack engineer and growth marketer who operates at the intersection of clean architecture and measurable outcomes. I build products end-to-end — from Django backends and React frontends to the GA4 instrumentation that tracks how users actually behave inside them.
Currently building Trasora, a social music platform, where I own everything from the Spring Boot API to paid acquisition strategy. Summa Cum Laude graduate from Baylor University, 2024 Marketing Student of the Year, with certifications in GA4, HubSpot, SEMrush, and AWS.
Experience & Education
Founder & Engineer — Trasora
Building a social music platform from zero. Architected the full stack (Next.js, Spring Boot, PostgreSQL), implemented GA4 event schemas, and drove 100+ organic users within 90 days of launch.
Web Developer (Contract) — Founders In Focus
Built a conversion-focused podcast website with GA4, Google Search Console, and mobile-first UX. Integrated automated distribution pipelines for Spotify and YouTube.
Baylor University — BBA Marketing, Summa Cum Laude
GPA 3.97/4.0. 2024 Marketing Student of the Year. Presidential Scholar. Led a $10K integrated media campaign for Kid's R Kids as a client project.
Founder & Marketing Lead — Desentify.com
Managed $5K+ in paid media across TikTok, Meta, and Google Ads. Improved ROAS by 22% and conversion rate by 18% through A/B testing, Hotjar analysis, and 50+ ad creative iterations.
Skills & Stack
Engineering
Analytics & Data
Growth & Marketing
Tools
Certifications